DEAMS

 

ZETR AUSTRALIA & NEW ZEALANDS FIRST TRIMLESS AND RECESSED OUTLETS & SWITCHES SHOWING AT DENFAIR

ZETR x Denfair.jpg

ZETR will be showcasing their first range of outlet and switch designs, the 13-Series at Denfair Sydney and Melbourne. This is the first time ZETR has exhibited since launching the range in August 2017. 

ZETR has collaborated with painter, designer and abstract artist DEAMS who has created an original artwork for Denfair.  DEAMS has been an active and influential figure in the Melbourne contemporary art scene for well over a decade. Best known for his work as a street painter or ‘graffuturist’, his mural work is described in the artists’ own words as “… a constantly evolving conversation between energy, emotion, language and environment”. His striking public artworks often reimagine existing architecture into a surreal expression of geometric illusion, playing with the nuances of each building in a way that creates a site-specific conversation between artist and environment.

  ARTIST DEAMS @vividdeams |   info@swoopandmelodie.com  |  www.swoopandmelodie.com  | All images © 2018 DEAMS

ARTIST DEAMS @vividdeams | info@swoopandmelodie.com | www.swoopandmelodie.com | All images © 2018 DEAMS

The brief for DEAMS was to design a new geometric work that brought together a natural palette of materials and textures including stones, timbers, veneers and metals into a mural where ZETR outlets and switches could be shown across multiple surfaces all achieving a perfect flush finish.  

For ZETR this was a unique way of showcasing how our range of trim-less and flush outlets and switches can be used across a variety of finishes, complementing the surrounding composition of the space whilst also providing an interesting and vivid showpiece to Denfair. 

 THE EMMINENCE | 2017   @vividdeams |   info@swoopandmelodie.com  |  www.swoopandmelodie.com  | All images © 2018 DEAMS

THE EMMINENCE | 2017

@vividdeams | info@swoopandmelodie.com | www.swoopandmelodie.com | All images © 2018 DEAMS

“We are excited to launch the ZETR range with Denfair this year and DEAMS was the perfect artist to partner with to showcase the ZETR range, his approach and respect to geometric form, materiality, texture and colour really resonated with us. His use of curves and flow in his other works spoke to the distinctive shape and minimalist style of ZETR’s outlets and switches. Through the artwork DEAMS has created we are able to showcase how our outlets and switches can really blend into and compliment an array of surfaces, including stone, terrazzo, marble, veneer, plasterboard and metals. We are excited by the collaboration and hope that it offers something unique to the Denfair experience.”

GARTH ELLIOTT. ZETR FOUNDER & DIRECTOR

 THE INTERMISSION | 2017   @vividdeams |   info@swoopandmelodie.com  |  www.swoopandmelodie.com  | All images © 2018 DEAMS

THE INTERMISSION | 2017

@vividdeams | info@swoopandmelodie.com | www.swoopandmelodie.com | All images © 2018 DEAMS

“I was excited about the prospect of translating my work into beautiful raw materials and how this would introduce a natural ambience into what is usually flat colour within my work. I’m always looking for pathways that encourage movement within my work. ZETR’s unique approach and willingness to push beyond the norm drew me to the collaboration and we soon found that we had common ground."

DEAMS. ARTIST

 NORTHSIDE BOULDERS | 2017   @vividdeams |   info@swoopandmelodie.com  |  www.swoopandmelodie.com  | All images © 2018 DEAMS

NORTHSIDE BOULDERS | 2017

@vividdeams | info@swoopandmelodie.com | www.swoopandmelodie.com | All images © 2018 DEAMS

The  materials for the composition were supplied by our partners Surface Gallery, New Age Veneers, Axolotl and Est Lighting. Each partner was chosen based on the quality and textures that their ranges offered the work. 

To view the artwork visit ZETR at Denfair Sydney and Melbourne.  Free professional registration is now open as well as public registration

 

 
Alyssa SheldrakeComment