Garth Elliott, the founder of minimalist electrical accessories company ZETR, noticed a gap in the availability of power outlet and switch products that could maintain both the integrity and finish of newly-complete architectural work. Having spent a number of years as an electrical contractor working alongside residential architects, Garth wanted to create a series of flush-finished outlets and switches that could blend into surfaces and act as the quiet detail in any space.
“I saw ZETR as a solution to the problem that architects and designers inevitably come across. There was room in a market dominated by mass production for a premium series of fixtures that are visually respectful to newly constructed work. Witnessing that made diving into the design process feel so natural”
